Projection mapping an ultra-wide structure
Seymour Fraser University turned 50th years of being a top Canadian academic institution. Thus, they wanted to celebrate in big for achieving this milestone. Go2 was contacted to create an ultrawide projection mapping to wow the university community at the end of the event.
Techniques used: Projection Mapping, 3D Animation
Client: SFU
Overview
Celebratory events are an excellent opportunity to use projection mapping. Our 3D projection-mapped content ensures these events are engaging, high-impact, and memorable. This was our second projection mapping project with SFU.
The celebration occurred at SFU’s Burnaby campus, specifically at the massive academic quadrangle. Go2 organized an evening of audio-visual entertainment that took up the entire building’s length. The 144 windows displayed historic photos showcasing SFU’s engaging journey.
The Challenge:
The main challenge was working with a complex structure like the SFU Burnaby Campus and its many intricate extrusions. However, we custom-design each activation to ensure our content best suits the projection surface.
In this case, we used the architectural extrusions to our advantage by producing content that made each surface appear to be self-lit panels. This concept worked perfectly for the audio-visual experience we had planned. We also used seven high-powered projectors to ensure each crevice was saturated in colour with no shadows.
