Goldfish 3D Forced Perspective DOOH Advertisement

The Biggest Bite Yet.

As Campbell’s revealed their larger-than-life Mega Bite Goldfish Crackers, they presented the challenge of communicating the size of this cracker through their concept of Mega Bite, not MegaByte.
The idea seamlessly translated into a dynamic 3D billboard, where Go2 skillfully employed forced perspective to create the illusion of the cracker emerging from the screen, looming large and invitingly close to the viewer, accentuating its impressive size.

Techniques Used: Forced Perspective, 3D Modelling, Character Animation
Client: Astral Bell Media