Volkswagen “Electric Feels Good” 3D Anamorphic DOOH Advertisement

"Electric Feels Good"

As the automotive world accelerates towards electric mobility, Volkswagen sought to spotlight its highly anticipated 2024 electric minivan, the ID.Buzz! through their ‘Electric Feels Good’ campaign that included a Digital Out Of Home (DOOH) advertisement at the iconic Toronto Yonge and Dundas LED Billboard.

Charged with the task, Go2 production set out to craft a 3D Anamorphic Animation to bring the electric minivan to life, making it emerge from the LED Billboard and infuse it with the electrifying energy that makes ‘Electric Feels Good.’ The magic of forced perspective captivated audiences and offered a thrilling glimpse into the future of Volkswagen’s electric mobility.

Techniques Used: Forced Perspective, 3D Modelling.
Client: Astral Bell Media