Score as many points as possible
A highly engaging, interactive soccer game for the Block Party of the MSL All-Stars Game weekend in Orlando, Florida.
Techniques used: Interactive Installations, Gamification
Client: Wasserman
Overview:
Go2 Productions collaborated with Wasserman to design and execute an engaging, interactive soccer game as part of a weekend-long Block Party activation. This interactive soccer game was implemented along with the Hypervsn Sphere installation as a bundle of brand activations for this project. The event took place across three different locations in Orlando over four days, requiring precise logistics and rapid setup and takedown operations.
The main objective was to create brand awareness and foster community engagement during the MSL All-Stars Game through multiple interactive and immersive brand activations.
Execution:
The game featured a soccer goal with a massive LED wall backdrop displaying moving red circles as targets. Participants had to shoot the soccer ball into the net, aiming at the targets. Each successful hit made a target disappear and awarded points to the player. The game was timed, challenging players to score as many points as possible to climb the leaderboard.
One of the significant challenges was the tight timeframe for setting up and striking the installation across multiple locations. However, through innovative design processes and meticulous logistics, Go2 Productions efficiently managed the setup by partially disassembling the components to fit into transport vehicles and reassembling them at the next location.
Results:
The Interactive Soccer Game quickly became the most popular attraction at the block party, drawing consistent lines throughout the day at all three locations. The activation successfully created brand awareness and delivered an enjoyable and competitive experience that resonated with the event’s theme and audience: soccer.
Why It Stands Out:
The “Interactive Soccer Game” is a prime example of how strategic design and flawless execution can turn a simple concept into an unforgettable experience. Despite the logistical challenges, Go2 Productions ensured a seamless experience across multiple locations, demonstrating our expertise in handling large-scale activations under tight schedules. This project showcases our ability to deliver high-impact, engaging events that fascinate audiences and elevate brand presence.
