We collaborated with Bell Astral Media and IKEA to create a 3D DOOH advertisement for the curved LED billboard at Yonge and Dundas in Toronto. Designed to launch on Black Friday and carry through the holiday season, the piece featured custom 3D content showcasing IKEA products in a comical, innovative way.

Techniques used: Forced Perspective, 3D Modelling.
Client: Astral Bell Media, IKEA