target hypersvn hologram - Go2Productions

Target Spherical Hologram

Our team came up with the concept to create the world’s first spherical hologram and after a lot of R&D in our lab, it all came together even better than anyone could have imagined.

This incredible 10.5ft diameter structure was built to display 18.5 million pixels and was fabricated by our technical partners – RabCup Studios.

Besides the 360° holographic branded content that appears to float around the structure, we included a unique holographic selfie booth. Audio reactive RGB LED strip lighting was installed on every connecting side, to give an added depth of content and overall effect.

The Concept

The holographic units were still in beta stages of production and required massive amounts of R&D from our artists and developers, and the manufacturer, HYPERVSN, to pull this off. None of what we produced was included in the manual.

Hologram Sphere - The concept of Hologram Sphere - Go2 Productions
Hologram Sphere - The concept of Hologram Sphere - Go2 Productions

The Content

Hologram Sphere - Geometric Patterns- Go2 Productions
Hologram Sphere - Football- Go2 Productions
Hologram Sphere - Tiled Character- Go2 Productions
Hologram Sphere - Graphic Elements- Go2 Productions
Hologram Sphere - 3d Soccer Graphics - Go2 Productions
Target Spherical Hologram
Hologram Sphere - Concentric Patterns - Go2 Productions
Hologram Sphere - Geometric Elements - Go2 Productions

The Set-up

The whole system made extensive use of the SDK and touch designer. All the control hardware was neatly packed inside the structure, accessible from the structure’s base. Guests were invited to create 4 seconds of video adjacent to the dome, which later appeared on one of the holographic zones in full HD quality.

Hologram Sphere - The Set-up of Hologram Sphere - Go2 Productions
Hologram Sphere - The Set-up of Hologram Sphere - Go2 Productions

The Event

Our clients, Wasserman and Target, were both elated with the results and guests were amazed by the new technology and mesmerized by the overall effect. Everyone was taking part, having a blast and filming their ‘on screen’ moments.

Hologram Sphere - The event of Hologram Sphere - Go2 Productions
Hologram Sphere - The event of Hologram Sphere - Go2 Productions