The location of the event was on the front face of The Tides Hotel, located on South Beach in Miami. The music was custom written by the very talented Anamanaguchi, a chiptune indie rock band from New York who use a hacked NES games console to generate the 8-bit sounds they use in their music.

We designed the appearance of the 8-bit world for the Art Basel installation. However, it couldn’t be too promotional, or else it wouldn’t have qualified for the exhibition. To address this, Go2 developed a unique approach that would captivate the audience.

The concept behind the Hyundai Veloster was to showcase it as a regular car at first, but then have it transform into an 8-bit version of itself. This transformation would coincide with the car taking over the building and converting it into various popular 8-bit game-like scenarios.