High Impact Projection Mapping Content Production
We produced a stunning 3D projection mapping project for Hyundai, which was displayed during an outdoor DJ party.
The location of this event was on the infamous Clock Tower located at 3rd Street Promenade in Santa Monica, CA. Atop the adjacent building was the incredibly talented DJ Porter Robinson, spinning tunes for the duration of the event, which included one of his latest dubstep tracks.
Techniques used: Projection Mapping, 3D Animation
Client: Hyundai
Overview
Go2 was tasked with creating projection mapping content to transform the clock tower into simulated DJ turntables and graphic equalizers, featuring the Hyundai Veloster.
To start the project, we first created the visual design for the 3D animated DJ interface that would be projected. The concept involved the use of large DJ hands that would interact with the futuristic-looking interface. The animation was to revolve around the Hyundai Veloster, which would be the main focus of the display.
The high-impact 3D animation & visual effects for this one took our artists a total of 5 weeks to produce and went without a single hitch.
