10 Storey High Projection Mapping
The Production Network, Genie’s event producers, turned to industry leader Go2 Productions to create a 3d animated outdoor projection show against the monolithic architecture of the Boeing Pavilion at the National World War II Museum in New Orleans.
Techniques used: Projection Mapping, 3D Animation
Client: Genie Lift
Overview
Genie Industries wanted a marketing piece that would impress their customers at the American Rental Association Show and outshine their competitors.
Go2 produced and installed a 10-storey projection mapping experience without a single hitch, resulting in a legacy video that successfully documents the entire event from set up through to activation. The legacy video is a powerful marketing tool that lives on far beyond the original event.
Results:
Go2 collaborated with TPN lighting designers to transform the museum into a stunning Genie Blue spectacle, creating an unforgettable experience that rivalled a rock concert. The marketing team at Genie was left speechless by the outstanding outcome. The attendees were amazed, and the resulting marketing piece has a long lifespan, a great return on investment, and is a true home run for all parties involved!
